cfab logo
    // case_study

    Influence Suite — the full influencer operating system for cfab.

    We built cfab (by creamy fabrics) a bespoke platform that runs their entire influencer marketing operation in one place: CRM, campaigns, briefings, two-way WhatsApp & email, product shipping, e-signatures and reporting.

    Start your project

    Client

    cfab (by creamy fabrics)

    Industry

    Influencer marketing / E-commerce

    Scope

    Full custom SaaS platform

    Channels

    WhatsApp + Email

    // the_challenge

    An influencer operation spread across too many disconnected tools.

    cfab managed influencers, campaigns, shipping and communication across spreadsheets, inboxes and off-the-shelf tools that never fit the way the team actually works. Data lived in silos, history got lost, and nothing was built for their specific process.

    • Influencer data scattered across sheets and tools
    • Campaign briefings limited and hard to track
    • Communication split between private inboxes and phones
    • No reliable record of who changed what, and when

    // the_solution

    One bespoke platform, built around cfab's exact workflow.

    DevCore designed and built a single, custom application that covers the complete influencer lifecycle — from first contact and campaign planning through product shipping, contracts and reporting — with two-way communication and a full audit trail baked in.

    1

    Single platform replacing the whole tool stack

    0

    Scattered spreadsheets, mailboxes & silos

    100%

    Of activity captured and audit-logged

    // what_it_does

    What the software can do — at a glance.

    Influencer management in one place

    Every influencer is managed centrally: master data, contract data, clothing & colour preferences, social profiles, discount codes and billing addresses. Each one has a full activity history, a notes system and a document store. A Kanban board organises influencers and cooperations visually — drag-and-drop, with groups, colours and inline editing.

    Plan and run campaigns

    Campaigns are created with assigned products, influencers and briefings. Instead of a single briefing field, you can create and send any number of briefings per campaign — including standalone briefings with no campaign link. Campaigns can also be split into sub-projects.

    Document cooperations cleanly

    A dedicated area links influencers, campaigns and concrete collaborations together — with deliverables, documents and invoices. A special touch: “frozen” data snapshots keep older cooperations fully traceable even after master data changes later.

    Talk to influencers directly

    Full two-way communication over WhatsApp and email — right inside the app, no external tools. Incoming and outgoing messages land in an integrated inbox with conversation threads, templates and automatic matching to the right influencer. Sent, delivered and read status is tracked.

    Automate product shipping (core-order)

    Product shipments to influencers are created through a multi-step, traceable ordering process — with a live progress indicator and a safeguard that prevents the same product from accidentally being sent to the same influencer twice. Orders can be campaign-bound or fully standalone.

    Sign contracts digitally

    Contract documents are sent for electronic signature straight from the system — the entire flow from dispatch to signed return runs automatically.

    Analytics & overviews

    Per-employee statistics, a central contract overview, an export center (CSV/Excel) across every area, plus a searchable change log that records exactly who changed what and when.

    Built for team operation

    Multiple separate workspaces with their own member and role management, magic-link login, a global search across every area, and views, filters and dashboards each user can customise.

    // inside_the_app

    A look inside the platform.

    // the_result

    One system the whole team relies on every day.

    cfab now runs influencer marketing end-to-end on a single platform that fits their process exactly — fewer tools, no lost history, and a clear, audited view of every cooperation.

    • Influencers, campaigns and shipping unified in one tool
    • Two-way WhatsApp & email without leaving the app
    • Complete, searchable audit trail across the platform
    • Workspaces, roles and dashboards tailored per team

    Built with

    CRMCampaignsBriefingsWhatsAppEmailCore-OrderE-SignExportsWorkspaces

    Want a platform built around your exact workflow?

    Like cfab, we can design and build a bespoke system that replaces your patchwork of tools. Tell us how you work — we'll build the software around it.

    Start your project